About Us

The First Plastics & Rubber Directory Online

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The Polysort Story – One of the Earliest Internet Directories

Polysort was launched in February 1995 as an online portal serving the plastics and rubber industries, with news, ads and a directory of plastics and rubber industry websites. At the time we launched, very few companies in our industry had Internet access or email, let alone a website. Our mission then was one of education, first, and web services, second, as we assisted businesses in signing up with Netscape, the first commercial browser.

In those early days, general Internet directories like Yahoo and Alta Vista and a few industry-specific directories, like Polysort, were the primary way of finding business websites, other than by word-of-mouth, business cards, print advertising or dumb luck.

In 1998, Google – the first true search engine -- turned the concept of search and the Internet upside down. But in spite of the search giant’s sophistication, it didn’t make industry-specific directories obsolete for business owners. Rather, for those that understand how Google works, optimized hand-edited directories, like Polysort, became an important part of the SEO efforts for their websites.

Because we were there from Google’s start, we understand its value and how companies can and should leverage the search engine to drive traffic to their websites.  In 1995, we helped develop the concept of online marketing. Today, our expertise in search engine optimization (SEO) has allowed us to evolve that early concept of an industry portal into a plastics and rubber directory that is uniquely positioned to help companies utilize the capabilities of Google for their benefit.  


Leveraging our SEO Strengths

Throughout the ‘90s and early 2000s, our company’s knowledge and expertise in SEO became widely known, as company President Angela Spreitzer Charles hit the speaking circuit at numerous plastics and rubber industry conferences and Internet seminars.  That led to inquiries from companies outside our industry for website design and SEO help, many as referrals from existing customers and others who found us through Google.

Company Timeline

Company Timeline

 

In 2004, we re-branded our SEO expertise with the launch of Pilot Fish, separating our website design and SEO capabilities from Polysort and expanding to other industrial markets.

A new entity, PF Interactive LLC, formed by Angela Charles, acquired Polysort and Pilot Fish in 2016 from  other investors.

Pilot Fish now provides website design, SEO and content marketing services to B2B companies in a wide range of industries, including metal fabrication, software, electronics, chemicals, machinery, plastics and rubber. 


Return to our Roots

Polysort Designs

In 2019, we relaunched Polysort as a pure online directory for the plastics and rubber industry – to leverage our knowledge and capabilities in SEO in a way that would provide the most benefit to our clients.     

Polysort is the same high-value online directory our industry has come to rely on, providing valuable links for SEO as well as visibility to the kinds of people and companies who need your products and services. Our fresh design and easy-to-use, search-friendly interface make it a no-brainer for companies seeking high-quality, relevant backlinks to their websites.

Submit your site today!

Our Team

ANGELA CHARLES


PRESIDENT

Angela is recognized as an expert in industrial SEO and Internet marketing, having spoken at numerous industry trade shows and conferences in the last 20+ years.

She joined Polysort in 1995 from Crain Communications Inc., where she worked as a reporter and editor at three successive publications: Tire Business, Plastics News and Waste News. She was one of the founding editors (assistant managing editor) of Plastics News in 1989, and was the founding managing editor of Waste News in 1995. In 2016, Angela acquired Polysort and its website design and SEO unit Pilot Fish under the new corporate umbrella PF Interactive LLC. Angela has a Bachelor of Science in Journalism/Public Relations from Kent State University.

BETH EARLE


CLIENT SERVICES DIRECTOR

Beth is a content marketing and SEO expert, with more than 20 years of industrial copywriting experience, including more than 10 in the development of client websites and SEO.

Beth is responsible for client website strategies, content development, search engine optimization and overall project management of Pilot Fish clients. Before joining Polysort in 1999, Beth worked at Crain Communications, first as assistant editor for Rubber & Plastics News and then as copy editor for Waste News. Beth has a Bachelor of Arts in Journalism/News from Kent State University.

HEATHER KYLE


CREATIVE DIRECTOR

Heather is responsible for the visual branding of Pilot Fish client websites. A skilled graphic designer, Heather is a master at interpreting client needs and interests for the purpose of creating a site design that best represents the client’s public image. Prior to joining Polysort in 2000, Heather worked for DigiKnow, a Beachwood, Ohio-based web development firm. Heather has a Bachelor of Arts in Visual Communication Design from Kent State University.

QUESTIONS ?

Need website design or SEO help with your website? Learn more about our website development and SEO capabilities at Pilot Fish.

For questions regarding your Polysort listing, email or call 800-326-8666 ext. 2102.

© 2020