How Much Should Your Company Spend on Online Marketing?
AKRON, Ohio -- While many plastics and rubber businesses have a good idea what they'll spend year in and year out for more traditional forms of marketing, like trade publication ads and trade shows, few seem to have a good handle on what they should spend on an annual basis for their online marketing efforts.
Many industrial businesses treat Internet marketing like a once-in-a-lifetime investment: Build the website and forget it. But, to be truly effective in this competitive space, you'll need to make regular investments in content updates and search engine optimization (SEO) to have a chance to perform well on search engines, where your prospects are most likely to find you.
Polysort's Director of Sales John Inama attempts to tackle this issue with an article about the typical annual spend for manufacturers for their Internet marketing.
Read the article on what to spend for online industrial marketing.